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Thinking of implementing a personality assessment in your company? Here’s all you need to know about 4 key personality assessment tools.

Assessments for Teams

Strong teams start with self-awareness. Our Leadership Assessments reveal strengths and opportunities, equipping leaders and teams to work in unity, build trust, and achieve measurable growth across every part of the organization.

Know Where Your Leaders Really Stand

Our leadership assessments give you a clear, honest read on how your leaders lead, so development starts from evidence, not assumptions. This is the measurement that makes growth visible, used on its own or to anchor coaching and programs. It connects directly to our executive coaching.

When Assessments Make Sense

Assessments fit when you need an objective starting point, a way to measure progress, or data to guide who gets developed and how.

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Development Built on Evidence, Not Guesswork

An organization is about to invest in development but cannot say where its leaders actually stand. An assessment gives a clear baseline: how leaders lead today and where the gaps are, so the program is targeted from day one and there is a starting point to measure real progress against later.

Choose the Assessment that Fits Your Goal

If you want a baseline, focus on a full leadership assessment. If you want growth others can see, focus on multi-rater feedback. If you are identifying potential, focus on readiness measures. We help you choose during the first conversation.

How Organizations Apply This

“I am very impressed by the Maxwell program.”

Charles V. Ricks, Chairman

“I am enjoying my reading material. I am not an avid reader but have committed at least one hour a day every day to reading my material. Not only is it helping me I believe it will have a positive impact on others in my life.”

Dan DeHass, General Manager, Mall of GA Mazda

“I have got to tell you that our affiliation with the John Maxwell Company has been the best thing that has happened at HAG since I have been here! This program has changed my dealerships! We are relating better to each other and our customers, we have more patience with each other, and there is a general sense of “getting along” better that I am truly excited about. I want to personally thank you for bringing in this program into HAG and wanted you to know that I am personally seeing the benefits of this.”

Donna Gebers, Market Area Vice President

Frequently Asked Questions

How is your approach to leadership assessment different from other assessment providers?

Most assessment providers hand people information and hope it sticks. Ours is built on John C. Maxwell’s body of work, refined across decades inside organizations of every size, and delivered by certified facilitators trained to turn ideas into habits. The difference shows up afterward, in how your people lead. Many clients pair this with executive coaching to keep the growth going.

What does a typical assessment look like?

Every engagement starts with your goals and the people you want to develop. From there we shape a sequence of sessions, practical application between them, and checkpoints to see what is changing. An assessment can run as a focused series over a few months or a longer journey for a full pipeline. We adjust format, pace, and content to fit how your people actually work.

Can assessments be used at scale?

Yes. Assessments work for a single leader, an intact team, or thousands of managers across an organization. We help you choose the right instrument and roll it out at the scale you need, then turn the results into a development plan.

Can you support multi-location and global teams?

Yes. Maxwell Leadership works through the Maxwell Leadership Certified Team, a global community of more than 50,000 coaches, speakers, and trainers operating in over 150 countries. A multi-site or global rollout can be delivered consistently, in region and often in local language, rather than flown in from one headquarters. We coordinate centrally so every location gets the same quality and the same shared language.

How do you measure impact or ROI from a assessment?

We set the measures with you at the start, so success is defined before the work begins. That often combines hard indicators like retention, promotion readiness, and team performance with leadership coaching taken before and after to show how behavior has shifted. We review progress at checkpoints throughout, not just at the end, so you can see the return building and adjust while it still matters.

Can you equip our internal leaders to sustain it?

Yes, and many organizations want exactly that. We can certify and coach your internal leaders to carry the content themselves, so the work keeps running long after the initial engagement. This builds a self-sustaining culture of development, keeps the shared language alive as new people join, and lowers long-term cost because your own leaders move it forward.

Who is this assessment designed for?

Organizations and leaders who want an objective starting point, a way to measure growth, or data to guide development decisions.

Customizable Topics

A clear read on how a leader currently leads.

How a leader is experienced by those around them.

Where a leader sits today and where they can grow.

How a leadership team functions as a unit.

Before-and-after data that shows real movement.

Strengthen your Leadership Impact

Invest in the growth of your organization with Maxwell Leadership.

The Maxwell Leadership Assessment

The Maxwell Leadership Assessment measures a leader’s influence using the 5 Levels of Leadership framework. Through 360-degree feedback, participants discover strengths and growth opportunities that build confidence, enhance teamwork, and guide targeted development for long-term leadership success.

RightPath – Path4 and Path6 Behavioral Assessments

RightPath assessments help leaders and teams understand behavioral tendencies that shape interactions. With clear insights into personality differences, organizations improve communication, resolve conflict, strengthen collaboration, and create productive, engaged teams that perform at higher levels with lasting consistency.

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