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Executive Leadership Podcast #136: The Power of Recognizing the Coaching Moment

Sales Leadership Training

Empower your sales leaders through training that sharpens skills, builds confidence, and delivers measurable growth, so teams exceed goals, embrace challenges, and sustain high performance across every sale.

Lead a Team that Sells Better

Our sales leadership training brings hands-on workshops to sales managers and their teams, building the leadership and trust that grow revenue. This is in-person development for the people who lead selling, run where your team works. For ongoing development, see our sales program.

When a Sales Workshop Makes Sense

Sales workshops fit when a sales team needs shared leadership and selling skill quickly, in person, without a long program.

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A Kickoff That Changes the Year

A sales team gathers for an annual kickoff that usually means big goals and bigger slides. A sales workshop turns that energy into skill: how leaders coach, how reps build trust with buyers, and a shared approach the team commits to, so the kickoff produces habits that hold past January.

Choose the Focus that Fits Your Team

If managers are new, focus on coaching fundamentals. If the team is in a slump, focus on resetting the selling approach. If trust with buyers is the gap, focus on relationship selling. We help you choose during the first conversation.

How Sales Teams Apply This

“Thanks for all your help. We had our first lunch and learn last week. It was amazing. The team really enjoyed it.”

Raymond Herrera, General Manager, BMW of Murrieta

“I have got to tell you that our affiliation with the John Maxwell Company has been the best thing that has happened at HAG since I have been here! This program has changed my dealerships! We are relating better to each other and our customers, we have more patience with each other, and there is a general sense of “getting along” better that I am truly excited about. I want to personally thank you for bringing in this program into HAG and wanted you to know that I am personally seeing the benefits of this.”

Donna Gebers, Market Area Vice President

“I am very impressed by the Maxwell program.”

Charles V. Ricks, Chairman

Frequently Asked Questions

How is your approach to sales leadership training different from other sales workshops?

Most sales workshops hand people information and hope it sticks. Ours is built on John C. Maxwell’s body of work, refined across decades inside organizations of every size, and delivered by certified facilitators trained to turn ideas into habits. The difference shows up afterward, in how your people lead. Many clients pair this with sales program to keep the growth going.

What does a typical workshop look like?

Every engagement starts with your goals and the people you want to develop. From there we shape a sequence of sessions, practical application between them, and checkpoints to see what is changing. A workshop can run as a focused series over a few months or a longer journey for a full pipeline. We adjust format, pace, and content to fit how your people actually work.

What does engagement size look like, and can you scale it?

Engagement size follows the goal. Skill-building works best in groups small enough for everyone to practice, discuss, and hold each other accountable, while shared-language and culture work suit larger groups and senior leaders often do best one to one. We help you decide during the first conversation, and we can run several cohorts in parallel for larger rollouts.

Can you support multi-location and global teams?

Yes. Maxwell Leadership works through the Maxwell Leadership Certified Team, a global community of more than 50,000 coaches, speakers, and trainers operating in over 150 countries. A multi-site or global rollout can be delivered consistently, in region and often in local language, rather than flown in from one headquarters. We coordinate centrally so every location gets the same quality and the same shared language.

How do you measure impact or ROI from a workshop?

We set the measures with you at the start, so success is defined before the work begins. That often combines hard indicators like retention, promotion readiness, and team performance with assessments taken before and after to show how behavior has shifted. We review progress at checkpoints throughout, not just at the end, so you can see the return building and adjust while it still matters.

Can you equip our internal leaders to sustain it?

Yes, and many organizations want exactly that. We can certify and coach your internal leaders to carry the content themselves, so the work keeps running long after the initial engagement. This builds a self-sustaining culture of development, keeps the shared language alive as new people join, and lowers long-term cost because your own leaders move it forward.

Who is this workshop designed for?

Sales managers and their teams who want shared, hands-on leadership and selling skill in a focused session.

Customizable Topics

Helping managers grow closers, not just close deals.

Selling as a relationship, not a transaction.

How sales leaders earn influence beyond their title.

Staying steady through quota and market swings.

Keeping activity and standards consistent.

Strengthen your Leadership Impact

Invest in the growth of your organization with Maxwell Leadership.

Maxwell Leadership Podcast