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The Power of Magical Feedback

By Perry Holley | November 15, 2023
The Power of Magical Feedback

As leaders look for ways to increase the productivity and performance of their team, the significance of regular feedback becomes more obvious. Daniel Coyle, in his book The Culture Code, writes about a type of feedback known as “magical feedback.” This feedback formula has the potential to inspire performance and employee engagement. According to Coyle, the nineteen-word phrase encapsulates the very essence of encouragement and belonging cues.At its core, this simple phrase communicates a compelling message that inclusive leaders should embrace. The magical feedback phrase is, “I’m giving you these comments because I have very high expectations and I know that you can reach them.”

A Multipurpose Feedback Phrase

Embedded within this phrase are three cues, each contributing to the creation of an environment that nurtures growth and excellence. These cues lay the foundation for a safe and supportive space where individuals are motivated to strive for their highest potential.


The first cue that Coyle reveals is, “You are part of this group.” This is a fundamental reminder of the significance of inclusion and belonging. This message instills a sense of camaraderie and unity within the team. It communicates that each member is an important part of the team.


The second cue is “This group is special; we have high standards here.” By acknowledging the group’s high standards, leaders convey a commitment to a standard of excellence that guides the group in all it does. This recognition creates a sense of pride and responsibility within the team, fueling a collective drive toward achieving remarkable results.


Finally, according to Mr. Coyle, the last cue, “I believe you can reach those standards,” plants the seeds of confidence and self-belief within each team member. When leaders do this, they inspire individuals to push beyond their perceived limitations and strive for greatness. When you express belief in the capabilities of the team, you empower them to do their best work.

Does your culture thrive on principles of high expectations and unwavering support? People don’t mind working hard, but they want to know you know they are working hard. They also want to know that you believe in them and their ability to do hard things and accomplish great results.

When you do this, you create an environment where individuals feel valued, empowered, and driven to excel. This is the essence of cultivating an empowering culture – a culture that is not just built on feedback, but on the foundations of belief, inclusion, and unwavering support.

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