Skip to content

Improving Communication to Grow Your Reputation as a Leader

By Perry Holley | July 12, 2023
Improving Communication to Grow Your Reputation as a Leader

Are you a good leader or a great leader? Researchers Dr. Jack Zenger and Dr. Joe Folkman used 360-degree feedback data to determine the critical skills of the leaders progressing the most in their leadership. And one of the key findings from their research was the effect that communication effectiveness has on your reputation as a leader.

Improving Communication Effectiveness

All effective communication begins with the ability to listen actively. Listening is the number-one way to show others you care about them. When a leader invests their time in actively listening to their people, they demonstrate respect and begin to understand each team member’s perspective. When you learn and appreciate each team member’s perspective, you can add to your thinking and potentially find more effective ways to drive the desired outcomes.


Most people think they are better listeners than they are. What could you do today to become intentional about listening to your team? Most of us could take our listening at work and home to another level if we slowed down and removed distractions. Put your phone away, maintain eye contact, and give others your complete attention.


Another way to improve communication effectiveness and raise your leadership influence is to become intentional about your non-verbals, like body language, facial expression, and tone of voice.

What do your non-verbals communicate? Are you clear, concise, and friendly in your communication? We can often come across as intimidating if we don’t mind our face. Smile more.

Do you have an empathetic communication style? Empathy in your communication means you can relate to the person you are communicating with, and you know what they are going through. When you do this, it becomes easier to connect with others. When you connect, your reputation as a leader increases.


Another great way to improve your communication effectiveness is to master the skill of providing regular feedback to those you work with. When you provide constructive feedback, you communicate that you care about that person and want to see them grow and improve. Unfortunately, many leaders shy away from giving constructive feedback, fearing the conflict it might cause. Done correctly, feedback can be your friend and a great way to find the greatness in others.

Many of us were taught the “Feedback Sandwich:” Tell them something good, tell them the constructive part, then tell them something good. This makes giving feedback more about you and how you feel than it does about helping the other person to grow and improve. Instead, use the “Feedback Conversation.”

The Feedback Conversation goes like this: As close to an event you witnessed as possible, share something you thought the person did well, then share something you think they might have done better, and then ask, what did you think? Inviting them to speak into the feedback generates a conversation that leads to personal growth and improvement. Often, it becomes an idea session of various approaches to the topic. I even had it become a role-play to try new ideas.

John Maxwell teaches that the people in your circle of influence are asking three questions about you. They want to know if you are trying to help them. They want to know if you genuinely care about them. And they want to know if they can trust you. Considering these three questions is a great way to frame your communication with others. If the answer to these three questions is yes, then your communication will have a better chance of achieving what you hope it will achieve, and your reputation as a leader will increase.

Looking for more corporate leadership insights?

Every week, Maxwell Leadership’s staff of industry-leading growth and development professionals releases free leadership resources for the benefit of you and your team. Our Executive Leadership podcast offers expert insights on today’s most pressing corporate leadership topics, while our Maxwell Leadership podcast highlights transformational influence.

If you’re a leader ready to transform your organization, get in touch with us today.

More Articles

Understanding the Role of a Leadership Coach
By Tammy Grabowski | June 19, 2024

Understanding the Role of a Leadership Coach

Delegation Done Right: Strategies for Leading with Impact
By Tammy Grabowski | June 12, 2024

Delegation Done Right: Strategies for Leading with Impact

How Leadership Training Improves Employee Performance
By Tammy Grabowski | June 5, 2024

How Leadership Training Improves Employee Performance

Be the first to comment on "Improving Communication to Grow Your Reputation as a Leader"

Leave a Reply

Your email address will not be published. Required fields are marked *