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We have helped millions unlock their potential. Let us help you take control of your growth, identify your purpose, and lead with confidence every day. With expert guidance and practical tools, you’ll have everything you need to transform your leadership and your life.
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“Working with Maxwell Publishing has been a fantastic experience. From day one, their team has felt like a true partner—collaborative, generous, and fully invested in the success of our book, Invest Like a Billionaire. Their marketing team went above and beyond to help us connect with the Maxwell audience in a meaningful way. It’s rare to find a publishing partner with such a deep understanding of both content and distribution. We didn’t just gain a publisher—we gained a trusted teammate.”
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“Working with Maxwell Publishing was a game-changer. Their team didn’t just help me publish a book—they helped me launch a movement. Their belief in the message, attention to detail, and strategic support were instrumental in How to Work With Complicated People becoming a New York Times best seller for the first time in my career. I couldn’t have asked for a better publishing partner.”
“Working with Maxwell Publishing has been a fantastic experience. From day one, their team has felt like a true partner—collaborative, generous, and fully invested in the success of our book, Invest Like a Billionaire. Their marketing team went above and beyond to help us connect with the Maxwell audience in a meaningful way. It’s rare to find a publishing partner with such a deep understanding of both content and distribution. We didn’t just gain a publisher—we gained a trusted teammate.”
“As a first-time author, publishing felt overwhelming—but Maxwell Publishing guided us through every step and made sure we were part of every decision. The entire team was deeply invested in me and my message, supporting me not just as an author but as an entrepreneur. They helped shape a strong marketing plan and connected us with real opportunities to grow our audience. If you want publishing expertise and true partnership, Maxwell delivers.”
“Working with Maxwell Publishing was a game-changer. Their team didn’t just help me publish a book—they helped me launch a movement. Their belief in the message, attention to detail, and strategic support were instrumental in How to Work With Complicated People becoming a New York Times best seller for the first time in my career. I couldn’t have asked for a better publishing partner.”
Perry Holley and Chris Goede explore the differences between leaders who attract followers vs. those who attract other leaders. Leaders who attract followers may experience some success, but leaders who attract leaders will experience incredible success. Throughout the conversation, Holley and Goede provide examples and insights to help listeners understand what it takes to become a leader who attracts and…
Have you ever wondered what it takes to be a leader that people love to follow? This episode is for you! John C. Maxwell shares a lesson that will help you develop a culture where people feel valued, inspired, and empowered. After his lesson, Mark Cole and Traci Morrow sit down to discuss what John has shared and help you…
Generations at Work is the must-listen podcast for leaders and professionals bridging today’s generational workplace divide. Hosted by Dr. Tim Elmore and Susan Davis, each episode delivers expert insights, real-world stories, and strategies to foster collaboration, improve communication, and drive success—helping you build bridges, not walls, between generations.
As John Maxwell says, “Talent is a gift, but character is a choice.” Today’s lesson from John is all about how you can help your people cultivate the character of a winner in their own lives and leadership! After his lesson, Mark Cole and Chris Goede sit down to talk about what John has talked about and offer you practical…
Whether you’re leading in difficult times or in the best of times, this episode is one that will encourage you and give you the energy you need to keep going! In this episode, John Maxwell shares 4 powerful statements that will inspire strength and resilience in your leadership. After his lesson, Mark Cole and Traci Morrow talk about these 4…
Discover The Speaker’s Edge—your pathway to becoming a confident, compelling communicator. Whether you’re sharing a message from the stage, leading a team, or inspiring change, this podcast equips you with practical tools to connect, influence, and leave a lasting impact. With expert guidance and actionable insights, you’ll master the art of speaking with clarity, purpose, and passion. Don’t miss this chance…
Ideal for authors seeking high-end support, maximum credibility, and wide distribution.
Best for independent authors who want flexibility — with guidance and reach from a trusted leadership brand.
A regular examination of what it means to be a transformational leader; someone who daily influences people to think, speak, and act to make a positive difference in their lives and in the lives of others.
The Maxwell Leadership Executive Podcast provides leadership training and coaching based on the principles of its founder John C. Maxwell.
Effectively lead multi generation teams with the expertise of Dr. Tim Elmore and Executive Coach Susan Davis.
Whether you’re sharing a message from the stage, leading a team, or inspiring change, this podcast equips you with practical tools to connect, influence, and leave a lasting impact.
That’s why we created the Maxwell Leadership App — your personal growth partner designed to help you break through barriers and build a consistent habit of growth.
Leadership isn’t just a skill; it’s a journey. Whether you’re leading yourself, a team, or an organization, the Maxwell Leadership App equips you with the tools, insights, and encouragement you need to grow — all in one easy-to-use app.
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Is charisma essential for every leader? Absolutely. At its core, leadership is influence—nothing more, nothing less. And to influence others effectively, you must connect with them.
In The Charismatic Leader: 21 Skills for Connecting with People, John Maxwell reveals his proven roadmap to more impactful leadership through the power of charisma.
Are you feeling stuck, like your growth has hit a wall? You’re not alone.
You’re not as far as you think from the success, fulfillment, and momentum you want to have!
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Unlock powerful executive leadership that delivers clarity, courage, and vision. Our development framework shapes leaders who act with purpose, influence their teams, and achieve exceptional impact even under pressure.
Great leadership rises through service and influence. Maxwell Leadership equips teams with proven tools to build leadership culture, inspire growth, and spark lasting change across your organization.
Great leadership rises through service and influence. Maxwell Leadership equips teams with proven tools to build leadership culture, inspire growth, and spark lasting change across your organization.
Great leadership rises through service and influence. Maxwell Leadership equips teams with proven tools to build leadership culture, inspire growth, and spark lasting change across your organization.
Organizations that apply Maxwell Leadership principles consistently report measurable growth and stronger engagement.
Organizations that partner with Maxwell Leadership report significant increases in leader engagement. Equipped leaders foster stronger connections, sharpen communication, and create cultures where employees are more committed and motivated to grow.
When teams embrace common principles, language, and behaviors, alignment becomes a visible strength. Maxwell Leadership has guided organizations to break down silos, build trust, and create collaboration that consistently drives measurable business results.
From Fortune 500 companies to influential nonprofits, Maxwell Leadership has served organizations across industries and continents. Our leadership principles have shaped strategies that expand impact, strengthen influence, and deliver results worldwide.
Clients experience lasting return on investment through improved retention, stronger productivity, and reduced costs. Equipping leaders at every level allows organizations to save resources while gaining measurable growth that continues to compound over time.
We bring John C Maxwell’s Five Levels of Leadership into real practice through tailored coaching. Our layered, values-based process helps leaders at every level grow together, expand their influence, develop others, and build a culture that delivers lasting impact.
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ALL BLOGS Empower your executive team through targeted leadership development that refines strategic confidence, strengthens resilient decision-making, and amplifies authenticity so your organization aligns around purpose, drives unified action, and moves forward with confidence and measurable impact.
Through proven leadership principles and immersive coaching, executives gain sharper focus on priorities, sharpen judgment under pressure, and lead with composure in complex environments. This program equips leaders to inspire trust and navigate challenges with steady calm and authority.
Our development approach fosters alignment across leadership teams by clarifying goals, strengthening communication, and uniting leaders around shared purpose. With this foundation, organizations achieve better collaboration and measurable growth across every level of influence.
Strengthen executive leadership by expanding vision, sharpening influence, and building decision-making capacity to guide organizations with clarity and long-term purpose.
Transform organizational culture through corporate training that embeds leadership principles, improves teamwork, fosters innovation, and sustains excellence across departments and initiatives.
Enhance communication and interpersonal skills to build stronger relationships, resolve conflicts, and create positive collaboration throughout every level of your organization.
Equip sales leaders with strategies that build meaningful trust, connect with clients authentically, close opportunities effectively, and drive lasting revenue growth.
Equip employees and teams with leadership skills that strengthen collaboration, build trust, improve productivity, and create shared ownership of organizational success.
Develop managers into leaders who inspire accountability, communicate with clarity, motivate consistently, and create performance-driven cultures that achieve meaningful and lasting results.
A one-day leader’s workshop that defines what culture is and how it drives business!
Participants of this workshop will engage in the necessary steps to design an environment that extracts and inspires the best from each employee, while building a culture they will fall in love with, willingly promote and vigorously protect and defend.
Introducing Influential Selling – a groundbreaking sales training curriculum that revolutionizes the way your sales team approaches their craft. This innovative program combines selling skills, leadership, and the art of influence, all tailored to cater to different personality styles. With the new framework of the 6 Cs of Influential Selling, your sales team will gain the confidence to succeed and excel, delivering exceptional value to your customers in every interaction.
Our exclusive one-day workshop on leading multi-generational teams offers a comprehensive approach to understanding and leveraging the unique strengths and perspectives of each generation. With a focus on fostering inclusion and embracing diversity, this workshop equips leaders with the skills and strategies needed to create a thriving and harmonious work environment.
A one-day workshop that offers practical instruction on the value, description, and development of teamwork, equipping both team leaders and members to commit to the success of the team over self, resulting in improved interaction and real results.
A one-day workshop that offers instruction on how to lead in every direction (up, down, and across), teaching practical skills for attendees to increase their influence in a positive way with not only their staff, but also colleagues, direct supervisors, and even senior management. This creates greater employee empowerment and productivity – and, therefore, positive results for the organization.
A one-day workshop that equips leaders with key Communication Essentials to achieve effective, day-to-day interactions that shape the culture of an organization. Communication only happens within a larger context in business—culture. After all, culture is built on relationships. Relationships are built on interactions. By intentionally understanding what culture is and the 4 Dimensions of Culture, the people in your organization can shape the culture you want through meaningful interactions.
A one-day workshop that guides participants through a proven process to develop a deeper an understanding of why they lead the way they do. Leveraging this understanding through uncovering blind spots, and learning how they are naturally wired, allows leaders to maximize their strengths to lead well and succeed.
This workshop is for every leader who wants to: better understand what it really means to be an inclusive leader, enhance an already existing inclusive leadership culture, or reap the full benefit found in highly diverse teams. The value and benefit of having a highly diverse team can only be realized with a culture of inclusiveness. When someone feels safe and welcome, they do not feel the need to cover their identity or, worse yet, take on the identity of the leader. Teammates feel free to be themselves.
A two-day workshop that provides a process for both understanding and living out the principles in John C. Maxwell’s book, The 21 Irrefutable Laws of Leadership, resulting in exponential leadership growth for attendees, along with increased company revenue, employee effectiveness, and workplace harmony.
A one-day workshop that offers a practical framework for leadership development, teaching skills that equip leaders at any level to grow and become more effective, resulting in increased company revenue, employee effectiveness, and workplace harmony.
A one-day workshop that provides practical instruction in assessing and improving people skills and relational chemistry with others, resulting in wins for individuals personally, relationally, and professionally. When team members work better together, this positively impacts an organization’s workplace environment, employee effectiveness, customer service, and the bottom line.
A one-day workshop that equips leaders to take control of safety in any organization by creating a culture that encourages courageous action. The people-first approach connects the heart and hand, alternately striking emotional chords and challenging participants to embrace the privilege of ensuring everyone goes home safely every day. The full-day experience features our original paradigm—The 4 Stages of Healthy Safety Culture, engaging case stories, and safety scenarios for active discussions to help participants apply what they learn right away.
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“Creating positive change is the best way to test whether
a person can lead well…and everyone deserves to be led well.”
—John C. Maxwell
Meet Chris Goede, a seasoned Leadership Communicator and Coach spanning over two decades.
With a rich history of starting, growing, and leading companies, Chris is a transformative force in the realm of leadership development and high-performance team building.
The Maxwell Method Report is a powerful in-depth tool. It will provide you with significant insight and an opportunity to move from just knowing more information to having a method to use it for transformation.
If you are here for the first time, register as a new user or if you are an existing user, sign in below. To get started you will need the unique key code emailed to you.
The Maxwell Method Report is a powerful in-depth tool. It will provide you with significant insight and an opportunity to move from just knowing more information to having a method to use it for transformation.
If you are here for the first time, register as a new user or if you are an existing user, sign in below. To get started you will need the unique key code emailed to you.
Exceptional leadership begins with intentional development. Maxwell Leadership’s Executive Leadership Development program equips high-level leaders with the insight, discipline, and relational tools needed to guide organizations toward meaningful impact.
Our curriculum is built on decades of proven leadership principles, combining immersive coaching, hands-on frameworks, and practical strategies. With every session, you’ll build the clarity, resilience, and foresight to lead through complexity and into the future. Whether leading, innovating, or mentoring, this experience empowers authentic leadership.
Maxwell Leadership’s Executive Leadership Development is built to meet the needs of today’s executive leaders who are navigating increasing demands, complexity, and responsibility. Here’s what you can expect:
Never Be Afraid to Speak to a Group Again
Learn from one of the best communicators in the world and start making the most of your message today.
Unlock the full potential of your leadership with Maxwell’s proven development framework
Empower employees and teams with custom designed leadership training by John Maxwell
Enable managers & leadership to reach their full potential and inspire performance
If you are looking for a way to build a successful business using a proven business model, ask us about the Maxwell Leadership Certified Team. Book a no-cost, no-obligation call with one of our amazing Program Advisors and learn more about John’s team of highly successful speakers, coaches, and trainers. Click the “Start The Conversation” button below and follow these quick and easy steps:
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Bridge the gap between where you are and where you want to be.
Elevate your strategic thinking and influence
Learn to lead with vision, inspire your team, and drive your organization to new heights.
Enhance team performance and foster excellence
Empower your workforce with essential skills for collaboration, innovation, and achieving organizational goals.
Master effective communication and interpersonal skills
Build meaningful connections, resolve conflicts, and influence others with confidence.
Empowering female leaders in business
Overcome unique challenges, build resilience, and lead with authenticity and confidence.
Refine your sales techniques and maximize impact
Connect with clients, close deals, and drive revenue through strategic leadership.
When you join our 40,000+ Maxwell Leadership® Certified Team Members in more than 160 countries, you have one of the top leadership certifications in the world next to your name, giving you the boost you need to get started.
Enjoy complete access to Maxwell Leadership’s exclusive coaching, speaking, and training tools to deliver for your clients and grow your business faster. With extensive live support options and a vibrant online community of entrepreneurs, you won’t be doing it alone.
Through a comprehensive curriculum crafted by John C. Maxwell and his teaching team, you’ll learn how to find clients who need you, package your leadership coaching, speaking and training services so clients want them, and deliver standout work that keeps them coming back.
When you join the Maxwell Leadership® Certified Team, you’ll keep 100% of what you earn, and you’ll be making the world a better place through positive influence at the same time.
A one-day leader’s workshop that defines what culture is and how it drives business!
Participants of this workshop will engage in the necessary steps to design an environment that extracts and inspires the best from each employee, while building a culture they will fall in love with, willingly promote and vigorously protect and defend.
Introducing Influential Selling – a groundbreaking sales training curriculum that revolutionizes the way your sales team approaches their craft. This innovative program combines selling skills, leadership, and the art of influence, all tailored to cater to different personality styles. With the new framework of the 6 Cs of Influential Selling, your sales team will gain the confidence to succeed and excel, delivering exceptional value to your customers in every interaction.
Our exclusive one-day workshop on leading multi-generational teams offers a comprehensive approach to understanding and leveraging the unique strengths and perspectives of each generation. With a focus on fostering inclusion and embracing diversity, this workshop equips leaders with the skills and strategies needed to create a thriving and harmonious work environment.
A one-day workshop that offers practical instruction on the value, description, and development of teamwork, equipping both team leaders and members to commit to the success of the team over self, resulting in improved interaction and real results.
A one-day workshop that offers instruction on how to lead in every direction (up, down, and across), teaching practical skills for attendees to increase their influence in a positive way with not only their staff, but also colleagues, direct supervisors, and even senior management. This creates greater employee empowerment and productivity – and, therefore, positive results for the organization.
A one-day workshop that equips leaders with key Communication Essentials to achieve effective, day-to-day interactions that shape the culture of an organization. Communication only happens within a larger context in business—culture. After all, culture is built on relationships. Relationships are built on interactions. By intentionally understanding what culture is and the 4 Dimensions of Culture, the people in your organization can shape the culture you want through meaningful interactions.
A one-day workshop that guides participants through a proven process to develop a deeper an understanding of why they lead the way they do. Leveraging this understanding through uncovering blind spots, and learning how they are naturally wired, allows leaders to maximize their strengths to lead well and succeed.
A full-day, hands-on experience that equips leaders with the tools and understanding they need to grow an organization through purpose and profit. It guides participants to identify and close the gaps between what they want to be known FOR and what they actually are known FOR, by both their customers and team.
This workshop is for every leader who wants to: better understand what it really means to be an inclusive leader, enhance an already existing inclusive leadership culture, or reap the full benefit found in highly diverse teams. The value and benefit of having a highly diverse team can only be realized with a culture of inclusiveness. When someone feels safe and welcome, they do not feel the need to cover their identity or, worse yet, take on the identity of the leader. Teammates feel free to be themselves.
A two-day workshop that provides a process for both understanding and living out the principles in John C. Maxwell’s book, The 21 Irrefutable Laws of Leadership, resulting in exponential leadership growth for attendees, along with increased company revenue, employee effectiveness, and workplace harmony.
A one-day workshop that offers a practical framework for leadership development, teaching skills that equip leaders at any level to grow and become more effective, resulting in increased company revenue, employee effectiveness, and workplace harmony.
A one-day workshop that provides practical instruction in assessing and improving people skills and relational chemistry with others, resulting in wins for individuals personally, relationally, and professionally. When team members work better together, this positively impacts an organization’s workplace environment, employee effectiveness, customer service, and the bottom line.
A one-day workshop that equips leaders to take control of safety in any organization by creating a culture that encourages courageous action. The people-first approach connects the heart and hand, alternately striking emotional chords and challenging participants to embrace the privilege of ensuring everyone goes home safely every day. The full-day experience features our original paradigm—The 4 Stages of Healthy Safety Culture, engaging case stories, and safety scenarios for active discussions to help participants apply what they learn right away.
Easily access a library of Maxwell Leadership® video content to help you lead powerful, positive change through values-based leadership.
Welcome to the John Maxwell Executive Leadership Podcast, where our goal is to help you increase your reputation as a leader, increase your ability to influence others, and increase your ability to fully engage your team to deliver remarkable results. Hi, I’m Perry Holley, a John Maxwell facilitator and coach.
And I’m Chris Goede, Vice President with John Maxwell Company. Welcome, and thank you for joining. Listen, we are here to add value to leaders, and we believe that leadership is influence. All of us have influence, and all of us are leading in one way or another. If you’re interested in learning more about the blogs that Perry writes for us to go along with these podcasts, maybe if you’re interested in learning a little bit more about our one-on-one coaching, or some training and consulting with your organization, don’t hesitate to go to johnmaxwellcompany.com/podcast. There we have a form. Fill out that form, let us know what your needs are, and we’ll be in touch with you, one of our team will reach out. So, thank you again for joining us. Today, we’re going to talk about, and those that follow us know that Perry comes up with the content and the titles and I love them, right? As he’s laughing. But I’m really excited about today and today’s topic is, from Pop Warner to the pros, talent is never enough.
And let me just jump in here and save you the introduction because this one’s going to be a little personal and I want to let him know, telling you right to your face, this is not an intervention. This is not something but this is going to be a bit more personal for Chris than a normal podcast would be. But as some of our listeners may know, Chris’ son, Rylan plays for the now national championship University of Georgia Bulldogs.
And see what he’s wearing today.
Go dogs.
Go dogs.
Some time ago Chris and I were talking as Rylan made his way recruited heavily to be at the University of Georgia. I just found it interesting having played myself at a lower levels. Chris played at the highest levels, and we got the talking about, as you go from as a Pop Warner, which is a junior league for football in the United States if you’re not familiar with that, to a junior high school team, to a high school team, to be recruited to a college team, to hopefully be recruited to a professional team, every level talent increases, but at certain levels, I think especially and I’m biased because we’re in the SEC and it’s very high level of talent if recruited. But you’re recruited at the highest levels that it seems like talent becomes the difference between the talent.
That’s what I was asking Chris. It becomes very narrow at that point. What’s the difference maker? What’s the differentiator? So, as you continue to climb in the business, obviously we want to make this in your business world that you continue to develop your talent, but is talent enough?
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The Maxwell Leadership Foundation is leading Transformation Tables with millions of people experiencing personal transformation on the way to transforming their communities and countries. Learn more about our work in Guatemala, Paraguay, Costa Rica, Dominican Republic, and the United States.
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Discover The Speaker’s Edge—your pathway to becoming a confident, compelling communicator. Whether you’re sharing a message from the stage, leading a team, or inspiring change, this podcast equips you with practical tools to connect, influence, and leave a lasting impact. With expert guidance and actionable insights, you’ll master the art of speaking with clarity, purpose, and passion. Don’t miss this chance to elevate your communication and unlock your leadership potential!
Generations at Work is the must-listen podcast for leaders and professionals bridging today’s generational workplace divide. Hosted by Dr. Tim Elmore and Susan Davis, each episode delivers expert insights, real-world stories, and strategies to foster collaboration, improve communication, and drive success—helping you build bridges, not walls, between generations.
Your commitment to cultivating impactful leadership truly inspires us, and we look forward to sharing valuable insights to support your journey.
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